CASE STUDY FOR RECOGNITION EXPRESS
PROMOTIONAL PRODUCTS FRANCHISE COMPANY
CONTACT CLIENT: NIGEL TOPLISS – MANAGING DIRECTOR
CLIENT’S OBJECTIVE:-
1. To research who is responsible for purchasing corporate merchandise
2. To establish a need for using promotional products
3. Make appointments with buyers in large PLCs
4. Generate leads for the national Accounts Manager
5. Increase the number of National Accounts
LINK’S INVOLVEMENT
1. Carried out a complete data cleanse of all records
2. Identified decision makers and in some cases generated leads and business straight away.
3. Delivered an ongoing telemarketing support function.
SUMMARY AND OUTCOME
1. Made appointments into Blue Chip Companies as directed by the client.
2. Built strong relationships with several new and potential customers.
3. The client’s focus, clarity and organization, supported the campaign immensely.
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