MARKET RESEARCH...

Similar in many ways to Data Cleansing, although more in depth.

Market Research is a great way of finding out exactly what your existing clients and prospective clients needs are, and if you can improve your products and
services in any way to benefit your clients, thus increasing your sales.

Many companies are using LTMS to support them with their BSI & ISO Standards. Link would use the clients questionnaire to find out what their customers thought of them, which is an integral part of BSI. This questionnaire has to be carried out to obtain the information in a direct, yet conversational manner.